Rugs Direct increase sales by 30% using first-click analytics

RugsDirect.com boosted sales by 30% after implementing Coremetrics` technology that tracks multiple customer interactions to determine which marketing tactic first put a consumer on the path to making a purchase.

Prior to using Coremetrics, Rugs Direct attributed online sales based on the last marketing tactic that influenced the buyer. For example, a customer might have visited a web site by clicking on a paid ad, then visited a second time after clicking on a banner ad, and finally purchased following a click on a link in an e-mail. Under the last-click approach, the sale would be attributed solely to the e-mail campaign.

Coremetrics’ flexible attribution management platform enables marketers to view transactions in the context of multiple customer interactions over time, giving a comprehensive picture that allows them to allocate digital marketing investments appropriately, the company says.

See full article at Internet Retailer