Rugs Direct increase sales by 30% using first-click analytics
RugsDirect.com boosted sales by 30% after implementing Coremetrics` technology that tracks multiple customer interactions to determine which marketing tactic first put a consumer on the path to making a purchase.
Prior to using Coremetrics, Rugs Direct attributed online sales based on the last marketing tactic that influenced the buyer. For example, a customer might have visited a web site by clicking on a paid ad, then visited a second time after clicking on a banner ad, and finally purchased following a click on a link in an e-mail. Under the last-click approach, the sale would be attributed solely to the e-mail campaign.
Coremetrics’ flexible attribution management platform enables marketers to view transactions in the context of multiple customer interactions over time, giving a comprehensive picture that allows them to allocate digital marketing investments appropriately, the company says.
See full article at Internet Retailer
Prior to using Coremetrics, Rugs Direct attributed online sales based on the last marketing tactic that influenced the buyer. For example, a customer might have visited a web site by clicking on a paid ad, then visited a second time after clicking on a banner ad, and finally purchased following a click on a link in an e-mail. Under the last-click approach, the sale would be attributed solely to the e-mail campaign.
Coremetrics’ flexible attribution management platform enables marketers to view transactions in the context of multiple customer interactions over time, giving a comprehensive picture that allows them to allocate digital marketing investments appropriately, the company says.
See full article at Internet Retailer
Labels: coremetrics. ppc, ecommerce, internet, retail, web analytics
posted by Jim at 1:00 PM
3 Comments:
From person experience I can say rugs are a unique product to track. They have a long buy cycle time and often require many touch points.
I have ecommerce experience with large ticket furniture items and found it almost impossible to attribute returns. We found it particuolarky difficult to track cross channel selling between the stores and website.
If anybody knows how to do this i wold love to find out.
I want to suggest a website about decor and home design. There are really low price cowhides, accesories and tips.
Cowhide Rugs, Calf Hides and Skins
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