Google Analytics Reverting Back to Original "Average Time on Site" Calculation
Read this from the Official Google Analytics blog
"We recently introduced a new way of calculating "Average Time on Site" that removed visitors who "bounce" from your website (people who hit one page of your site and then leave). This updated calculation attempted to give you a better idea of how long engaged visitors spend on your website. However, many of you prefer the original calculation: the total time on site for all visits divided by the total number of visits. So today we are changing it back".
"We recently introduced a new way of calculating "Average Time on Site" that removed visitors who "bounce" from your website (people who hit one page of your site and then leave). This updated calculation attempted to give you a better idea of how long engaged visitors spend on your website. However, many of you prefer the original calculation: the total time on site for all visits divided by the total number of visits. So today we are changing it back".
Labels: average time on site, google analytics, web analytics
posted by Jim at 5:55 PM
2 Comments:
Did they ever announce the original "improvement" that is now being changed back? I can find no record of it. What are they thinking?
No offocial comment from the Google Analytics Team but Brandt Dainow's at http://www.imediaconnection.com/profiles/iMedia_PC_Overview.aspx?ID=3980 post quotes Tech Support
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