Web Analytics Association Delivers 26 Standard Definitions to Promote Consistency across the Rapidly Evolving Web Analytics Community WASHINGTON, DC - August 23, 2007—At Search Engine Strategies in San Jose, CA, today, the Web Analytics Association (WAA) announced a major accomplishment and milestone with the publishing of standard definitions for 26 foundational web analytic metrics covering the areas of visits, content and conversion. The result of a collaborative effort between WAA members, vendors, agencies, practitioners and thought leaders, the new definitions provide consistency of the most widely used terms across the analytics industry. Read more .....

Download the WAA Standards Analytics Definitions Volume at http://www.webanalyticsassociation.org/en/cmt/?5  ¶ 7:01 PM