How to Squeeze More Out of Your Web Analytics

Take a look at this excellent post by Bryan Eisenberg at GrokDotCom

Companies spend serious money gathering and trying to analyze the data they get from the Web — and they want more out of it.

His advice:

Practice Fundamentals — Invest your time and resources in getting the simple things right. Focus on mastering a few key reports to take action on, day after day and score some easy wins. The key to getting value is not in reporting data — not simply in developing insights — but in taking action.

Invest in Training — Any company that's been trying to locate that superstar analyst knows how challenging they can be to recruit and retain in today's market; there isn't a lot of web analytic talent out there. We would say this wouldn't we!

Take a look at the Web Analytics Association. they're doing incredible work especially in terms of education and standards. The Award of Achievement in Web Analytics course the WAA has produced for the University of British Columbia is excellent. Sign up for a course if you can.

Invest an hour a day in the fine analytics books out there. If you prefer hands-on learning, try the WAA Base Camp workshops. and try to attend the Emetrics Marketing Optimization Summit in October.