Web Analytics Blog
Thursday, August 24, 2006
  Is a view the same as a hit ???
Check out this interesting post which discusses the difficulties in sensibly measuring video downloads. "Our HDNet Trailer for an upcoming Dennis Rodman show has been viewed 2339 times. I know I have gone to the site and it has started running at least 20 times that I didn't watch it all the way through. Are those counted ? I can't find anywhere on the Youtube.com site that defines how views are counted. Did I miss it ? And this isn't a reference on Youtube. Its a question for an industry. Streaming video servers and Ad Insertion servers can count exactly how many bytes were streamed to a user which can be recalculated into number of minutes , seconds or hours for each attempt at viewing a video, whether ad or content. And from experience, Ican tell you that a huge chunk of attempts to view are aborted for any number of reasons. Yet I have yet to see any references to views with an average length of viewing or a percentage of video watched competely through.

Just what is a view ? I have a feeling that its pretty darn close to a hit these days."
 
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