45% of UK Households Now Have Broadband

Take a look at the following report http://www.websiteoptimization.com/bw/0607/. Around 45% of UK households now have broadband that's over 10 million people. However look at in another way. The majority of UK households and over 45 million individulas don't have broadband. Now think about how large some of your web pages are. If you webpage is 100kb then that will still take around 25 seconds to download over a narrowband 58k connection. What can you do in 25 seconds? Make a cup of tea? Run 100 metres - perhaps not most of us but you get my point. Are we not getting a tiny bit complacent about thinking that all our customers have high speed connections. How many of your potential customers do you loose because your pages take too long to load? Test your site at http://www.websiteoptimization.com/services/analyze/