Increase Sales and Profitability with Analytics

Why analyse your site? Most companies measure their web activity because they have an interest in how well their marketing and advertising budget is being spent. Your average online business manager is likely to be responsible for email marketing, banner advertising, pay per click advertising, search engine optimisation, internal search, developing content, usability and online branding. How can you hope to make good decisions with out data?

Whether you’re in charge of site design and development, usability, marketing, customer communication, customer support, lead generation or online sales you need web analytics to help inform your job. What is web analytics? Web analytics is the statistical analysis of every individual visit to your website. It is a powerful way of understanding how people are interacting with your organisation online. Web Analytics also measures marketing channel effectiveness enabling you to maximise your marketing spend.

Fundamental to web analytics is a technique called conversion funnel analysis which looks at how visitors pass through the stages in your site from the home page through to payment. Funnel analysis looks at progression rates identifying poorly performing pages that loose you customers and sales. Ongoing development and monitoring of your websites key conversion funnels will help you maximise your sales.

Web analytics can measure the performance of your site against your business objectives and provides you with the information dash board you need to drive the sales and profitability of your company.

Want to learn more contact us at www.ju2.com call on 0845 890 8855 or take a look at www.ju2.com/web_analytics.html