Microsoft Acquires DeepMetrix To Enhance adCenter Metrics

Good news for us conversion tracking junkies at www.ju2.com ThreadWatch points to a release that shows Microsoft has purchased DeepMetrix, a Web analytics company. The purchase is to enable Microsoft to 'deliver new Web analytics applications in future releases of Microsoft adCenter.' Last year Google acquired Urchin, and then renamed it to Google Analytics in November and began AdWords integration soon after. Microsoft will possibly do the same.

Posted by Barry Schwartz