Measuring Key performance Indicators

Measuring Key performance Indicators: "This article is part 3 from a series of articles talking about Key Performance Indicators In the previous segment in this series of articles, we talked about identifying the most important Key Performance Indicators (KPIs) to track, based on the type of website you have. We also touched on the notion that different roles with an organization will only want to see the KPIs that are important to them. In this article I will illustrate how to accurately measure KPIs by using a fictional company called Jasra Corp., identifying the company's needs, and then accurately measuring specific KPIs to help to solve its needs. I'll start with a brief background of our fictional company. Jasra Corp. is an online publishing company in the health care industry. It has loads of content, written by hundreds of industry experts on topics such as medicine, patient care, pharmaceuticals, etc...Their website receives 120,000 page views a month and their revenue model is advertising based. Their monthly online revenue is approximately $50,000. Jasra Corp.'s stakeholders have little understanding of"