Analytics: You can't afford NOT to track

Analytics: You can't afford NOT to track: "Budget, especially for smaller organizations, is often a major factor when researching which Analytics package to implement on a given website. There are business owners who continually push off the purchase of analytics until their company is financially ready to make the leap and online commitment; or until over inflated marketing projections prove to be just that, and mistakes need to be quantified. Something that the majority of business doesn’t seem to realize is the immense insight and knowledge they are missing out on by waiting. It’s the same old argument: spend a dollar today or two dollars tomorrow. Put... 24-Apr-06 1:00 PM"