Web Analytics That Provides In Depth Business Intelligence Web Analytics That Provides In Depth Business Intelligence - 27-Mar-06: Web Analytics article: contact Alicia Whalen: "If you cant measure it, you cant manage it. This old saying is as true in our fast paced online world as it ever was. According to the recent SEMPO, (Search Engine Marketing Professionals Organization) survey, web marketers are aware of the need for broad-stroke measurements - a high percentage of them track visitors and traffic volume, but fewer are measuring click through rates and ultimate conversion. Most respondents to this survey are tracking ad campaigns, but few are using web analytics to track the more sophisticated marketing objectives, such as ROI from branding and online PR activities. 27-Mar-06 12:00 PM"  ¶ 5:24 PM